The 6-Slide Deck That Convinced Mortgage Professionals to Ditch Their Expensive Lead Sources
A startup mortgage lead platform (name changed for confidentiality) launched in the market and needed to quickly connect with small mortgage brokers and local lender branches. They required a compelling presentation that would clearly explain their service offering, demonstrate the value proposition for brokers, highlight why the current market timing made their solution particularly relevant, and showcase their existing client relationships to build credibility.
The company needed this pitch deck to be both informative and persuasive, helping them efficiently communicate their unique approach to lead generation while establishing trust with potential broker partners who were evaluating new lead sources for their business.
The 1% Rule That Generated 37% More Revenue: Why Marketing Magic Comes From Marginal Gains, Not Silver Bullets
This presentation advocates for a systematic approach to marketing optimization through incremental 1% improvements rather than seeking dramatic breakthrough changes. The goal is to demonstrate how small, compound improvements across multiple touchpoints (email, landing pages, checkout processes) can deliver exponential results over time.
The presentation provides a practical framework for implementing marginal gains methodology, including specific optimization areas, testing hierarchies, and implementation steps. It positions marginal gains as a more reliable path to sustained competitive advantage than disruptive innovation, supported by data showing 37% growth advantages and real-world case studies.
Content Origin: This presentation repurposes and expands upon content that was originally created as a LinkedIn carousel series and social media infographic, now reformatted into a comprehensive slide deck for more detailed presentation and training purposes.
“Victoria is a complete professional, she says what she can do and then does it. She is very creative, has great ideas and then is able to implement them on time.”
Steve Carlsen
Branch Manager
Platinum Home Mortgage Corporation