Logo Creation Summary: 5 Star Liquor & Wine
Client Brief
The project involves creating a logo for a specialty liquor and wine store that curates rare, hard-to-find spirits including scotch, bourbon, tequila, rum, and vodka. The business distinguishes itself through single-barrel bourbon picks and has cultivated a loyal customer base. The logo needs to communicate premium quality, exclusivity, and expertise in rare spirits while appealing to discerning collectors and enthusiasts who value unique finds.
Design Concept
The logo centers on a bank vault door as the primary visual element, symbolizing the rare and precious nature of the spirits collection. This metaphor communicates exclusivity, security, and treasure, perfectly aligning with a specialty store that curates hard-to-find liquors and maintains loyal customer relationships. The circular emblem format provides a classic, timeless feel that works well across various applications.
Visual Elements & Layout
The design features a prominent vault door occupying the majority of the circular space, complete with classic wheel handle, and five subtle stars integrated into the door design. The typography follows a hierarchical approach with "5 STAR" prominently arcing across the top in bold condensed serif letters with "LIQUOR & WINE" curving along the bottom in matching style. A script tagline "Rare Spirits Vault" enhances the messaging.
Color Strategy
The color palette reinforces the premium positioning through rich, sophisticated tones. Deep burgundy serves as the primary color, evoking wine and luxury while charcoal gray provides depth and contrast, ensuring the design maintains readability and visual hierarchy across different applications and sizes. Antique gold adds elegance and suggests precious metals found in bank vaults.
Logo Creation Summary: Juck Lowe Decorative Arts
Client Brief
Juck Lowe Decorative Arts is a specialized dealer in antique art glass serving discerning collectors and enthusiasts. The business requires a logo that communicates expertise in this niche market while appealing to clients who value authenticity and artistic heritage. The brand must establish trustworthiness in antiquities dealing and reflect appreciation for timeless art glass from renowned makers like Lalique and Daum Nancy.
Design Concept
The logo uses an elegant glass silhouette approach featuring a sophisticated art glass vase as both visual anchor and category identifier. The design philosophy centers on timeless sophistication rather than trends, balancing organic art glass forms with clean, professional typography. This creates instant recognition of the business specialty while maintaining the gravitas expected by serious collectors.
Visual Elements & Logo
The centerpiece is a detailed, translucent art glass vase with ribbed patterns and flowing curves reminiscent of Lalique’s style. The glass displays subtle gradations from frosted opalescent tones to deeper blue accents, creating luminous depth. “JUCK LOWE” appears in bold, contemporary serif lettering, while “DECORATIVE ARTS” uses refined, spaced lettering below. The proportional relationship creates visual harmony without competition.
Color Strategy
The palette utilizes sophisticated blues and teals referencing iridescent art glass qualities. The main blue conveys trust and expertise, while lighter teal accents add luminosity suggesting glass translucency. The frosted white-to-blue gradient creates the characteristic opalescent effect prized in art glass collecting, working effectively across all applications while maintaining luxury positioning.
Logo Creation Summary: Master Grade Depot
Client Brief
Master Grade Depot is an online retailer specializing in Gundam model kits (Gunpla) targeting serious collectors ranging from teens to adults. The brand needed to convey expertise, quality, and respect for the craft while appealing to dedicated hobbyists who value precision and premium products. The company name references the "Master Grade" tier of Gundam kits, positioning them as specialists in advanced-level models for experienced builders.
Design Concept
The logo concept centers on transforming the company name into actual plastic model kit runner frames (the injection-molded plastic sheets that contain the individual parts). This creates an authentic connection to the hobby while demonstrating technical understanding of the model-building process. The design mimics the precise, geometric structure of real Gunpla runners, complete with connection points and sprue gates that builders would recognize immediately.
Visual Elements & Logo
Each word (MASTER, GRADE, DEPOT) is constructed as if it were cut from plastic runner sheets, with connecting sprues, attachment points, and the characteristic geometric framework. The letters maintain clean, bold typography while incorporating authentic runner details like circular connection hubs and linear sprue channels. A tagline "MASTER YOUR BUILD" reinforces the expertise positioning and connects directly to the hobby's terminology.
Color Strategy
The three-tier color system directly references Gundam model kit packaging: deep red for "MASTER" (matching Master Grade box colors), navy blue for "GRADE," and bright yellow for "DEPOT." This color coding creates immediate brand recognition among collectors familiar with the distinctive Master Grade packaging while establishing a premium, technical aesthetic that appeals to serious hobbyists.
“Victoria is a super dynamic person that is always outgoing and willing to get the job done, both quickly and with such a degree of accuracy, it's like she is in my mind. Victoria is our graphic designer and marketer, while she operates remotely and I have never met Victoria, I can say that I have worked on a multitude of projects with her and always is spot on. She delivers on her promise ABOVE and BEYOND normal turn times that would be expected. Her level of expedience, quality of work and professionalism are unsurpassed!”
Glen Warner
Branch Manager
Platinum Home Mortgage Corporation